Education
Communications is becoming an increasingly professional discipline within the education sector. Demands are being placed on schools and educational institutions to heighten their profile. Of course to attract and recruit students but also because society is demanding better communication. For example, look at the interaction between education and corporate life. Or the call for transparency in educational spending and policy. Think about how educational institutions are using communications to network and interconnect, or the role that educational institutions take in the social debate about our knowledge economy. And what about the expansion of universities, schools and colleges? Larger organisations need to ramp up their internal communications.
Another important development is the impact of an ageing population: good education relies on good teachers and lecturers. Now, and in the future. Much work needs to be done to boost the teaching professions' image in general and industrial relations, in particular.
These developments are evident across the educational spectrum, from primary schools to university. And designing smart and creative communication solutions to answer all of these conundrums? For Bex* that's a captivating challenge every time.
