Advice

Advice that dovetails the essence of a problem with a surprising approach. To address a strategic direction or a specific question. Clear and pragmatic. Often with simultaneous internal and external focus.

Examples:

action plans
sheet formulas
brandbooks
internal and external communications policies (corporate, internal, marketing communication)
concept development
corporate stories
crisis management and communication (analysis, prevention, critical crisis and research)
house style
communications outplacement
issues management
development support (organisation, product/ service)
(re) positioning
verification, peer reviews
change management