Bex*communication awarded Zilveren Pauw
Jury: “A case that left a deep impression”.
In July 2015 we won the Dutch PR Award (De Zilveren Pauw 2015), the industry award for the PR and communication sector in the Netherlands. The award is presented annually to PR cases that have demonstrably achieved the best results and are exemplary for the sector. Bex* received this award for a crisis communication assignment for a healthcare organisation. The award is an initiative of the industry association VPRA, in cooperation with the trade journals Adformatie and Communicatie.
The jury commented on the especially high level of quality of the submissions for 2015. Regarding the winning case submitted by Bex*, the jury had the following comments:
“This case left a deep impression. Solid. Exemplary for this field of expertise. Sound work. A good result. Professional crisis management. Deserved winner. Complexity of subject matter, time pressure. Using the power of persuasion so communication could really made a difference. Viewed from different perspectives (legal, medical and communications), with a very good distribution of roles.”
Bex* is the market leader in the Netherlands in the field of crisis communication. This past year the agency provided consultancy services for 65 crisis situations, of which 25 were for healthcare organisations.