Crisis media training
A crisis can destroy a carefully nurtured reputation. Speaking to journalists during a crisis situation is an art in itself. What should you say to limit the damage and not make things worse? How do you stay in control of your communications? And how do you stay calm when you’re under immense pressure?With each exercise I saw myself growing and improving.
Who is it for:
Board members, CEOs, spokespersons and other professionals who speak to the press in the event of a crisis.
In this media training you’ll learn a specific set of skills for crisis communications:
- What should you or shouldn’t you say?
- How do you stay calm and in control when you’re almost overwhelmed by rapidly unfolding events?
- How do you ensure your message is clear?
- How do you separate speculation from facts?
- How do you prevent a negative image in the media and on social media?
We are convinced that you learn by experience. We practice specific skills for interviews when dealing with a crisis situation. When teaching these skills we focus on both the content (concise communications) and the delivery (how non-verbal communication can optimally support your message). Because you only have a few minutes to present your message clearly and with conviction. The balance between striking just the right emotional tone and coming across as decisive is crucial in your communications. The cases have a realistic feel so you really experience what it’s like to speak to the media in a high-pressure situation. Because one thing you don’t have in a crisis is time.
Working together, we’ll enhance your strengths and work on your pitfalls. We’ll record the exercises on video and give you honest feedback. Together we’ll seek out the limits of your comfort zone, but the basic principle here is that you ultimately gain more self-confidence and skills to deal with journalists.
Each of our media trainers is an experienced spokesperson specialising in crisis communication. Media trainers with a journalism background often adhere to their personal interview style. But not all journalists are the same. That is why we deliberately work with trainers who have a background working as a spokesperson. They have faced many different journalists and they use this experience during the training.
Thanks to their background of working with organisations, they can actively contribute ideas on media strategy and the key message. In their evaluations, participants state that this experience brings an important added value to our trainings.
In the Netherlands and abroad
We provide training sessions throughout the Netherlands. From time to time we also offer training sessions in other countries. We have multiple professional studios at our disposal.
Would you like more information? Call Noud Bex (040 – 294 52 52 / 06 53 49 15 34) or send an email to firstname.lastname@example.org