Eindhoven, December 16, 2020 - As of January 1, 2021 there will be a change of guard at Bex* communication. Serge van Rooij will join the board and Marlon van den Besselaar will become a member of the management team.
Successful organisations are good communicators. They listen and create interesting dialogues. They have an opinion and they show leadership. They know how to grab people's attention: to procure their products and services, to work for them, to collaborate, to invest.






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My father-in-law died last week. Suddenly. In our garden, while clearing the dead leaves. It was a shock, and I am still feeling the tremors in its wake. But after the shock have also come reflection, the wish to understand. And the realisation that communication between two cultures will always be difficult.

Bex* is a solid and established presence at the top of the Dutch communications world.


We have been working in the international domain for years

Organisations that communicate well create valuable relationships. These organisations are characterised by a subtle consciousness.


Following England, France, and Germany, the Netherlands was the fourth European country where this American HR platform was introduced. Time for a launch with impact!

I love to exchange knowledge and thoughts with other experts. The conferences of our worldwide agency network ECCO facilitate these conversations. While meeting our fellow network partners in Warsaw, we focused on the agency of the future. Insights from different cultures help to put the future in context. I've distilled three insights.






Successful organisations communicate well. They consider communication a strategic management tool that they use to manage their identity and image.




Effective Communication


Our consultants have a strong affinity for the sector they work in. They have a thorough and complete knowledge of the industry because it's where they work every day. As a result they Always know the trends, the issues and what's on the horizon. They translate that knowledge into considered and practical communications advice and solutions.


With the possibilities of social media and smart data, we get more and more ways to communicate. Whether it’s in B2B or B2C communications: the world is changing and so is the way we communicate with each other. But how does this reflect our daily work?

