Online ECCO-conference: Sustainable Development Goals
“Communication is key to realize the sustainable development goals (SDG’s) of UNs Agenda 2030”
The above quote is from guest speaker Ulrika Lyckman-Alnered, Deputy Director, Sustainable Business, Anti-corruption, Business and Human Rights at the Swedish Ministry for Foreign Affairs at the Online ECCO-conference on Friday the 26th of March. Members from all parts of the world had gathered to discuss the impact of the Sustainable Development Goals (SDG). The seventeen goals that aim to make the world a better place by 2030 are signed by all member states of the UN in 2015.
How can communication play a part in realizing these ambitious goals in such pressing matters as poverty, climate and equality. There is of course a clear and obvious correlation between communication and action, any way you look at it. If the decisions and resolutions shall matter and be more than just paperwork and pretty words there is a lot of work to be done. It will also be to get the messages across and create real impact. This will call for strategic and smart communication, to win the hearts, minds and wallets of people and businesses.
Firstly, the awareness of the goals are not very high among the general population around the world.
Secondly, there is a great need for coherence between the private and the government sectors if there is to be significant progress as the goals suggest. To have any success, many different stakeholders need to come together and cooperate. This is a big task but the motivation, to improve the lives of the many, could not be better!
In the conference call, Ulrika guided the members more in depth about the seventeen goals and broke them down into indicators on how they can be interpreted. She shared some examples from companies that have started to implement these sustainable development goals (SDGs), for example, the Swedish state-owned energy giant Vattenfall.
In the discussion afterwards, it became clear that awareness of the SDG’s was quite different between the countries that participated in the call. We also concluded that some of our clients are further in adapting to the SDG’s and even make use of them in there sustainable profiles.
We all like to extend a warm thanks to our guest speaker, her time and effort for shedding light on the foundation and progress of Sustainable Development Goals. And to our Swedish partner agency Joi Communications to organize the interesting and important dialogue on SDG’s and the significance of communications in obtaining them.
How can ECCO-network play a part as experts in communication and how can member agencies be of help to our clients? This discussion will continue at the ECCO-Network Spring Conference. So stay tuned! More will follow after the ECCO-conference in May.
We are a member and co-owner of the international communications network Ecco Ltd. Its headquarters are in London. For international assignments, we work with more than 40 Ecco partners around the world who know the local market and culture inside out.