Successful organisations are good communicators. They listen and create interesting dialogues. They have an opinion and they show leadership. They know how to grab people's attention: to procure their products and services, to work for them, to collaborate, to invest.
I love to exchange knowledge and thoughts with other experts. The conferences of our worldwide agency network ECCO facilitate these conversations. While meeting our fellow network partners in Warsaw, we focused on the agency of the future. Insights from different cultures help to put the future in context. I've distilled three insights.
With the possibilities of social media and smart data, we get more and more ways to communicate. Whether it’s in B2B or B2C communications: the world is changing and so is the way we communicate with each other. But how does this reflect our daily work?