The Bex*communication vision
Successful organisations communicate well. They consider communication a strategic management tool that they use to manage their identity and image.
Successful organisations have a well-developed awareness. They know what is happening within and external to the organisation; they are aware of positions and relationships and perceive opportunities. They are also aware of their strengths and weaknesses. They know how to tell their story in an engaging and credible way. They are good listeners and know how to conduct an effective dialogue. They adopt persuasive positions and demonstrate leadership.
They know how to create loyalty: among customers to purchase their products and services; among employees to work there; among others to combine forces and to invest capital. Organisations that communicate well create valuable relationships. In short: successful organisations have communication strengths that enable them to translate their vision into effective behaviour and durable results.